Destination Management and Marketing Plan

In 2019, Tourism eSchool (now The Tourism Collective) established a Destination Situation Analysis which involved consultation with all levels of industry, Government and community to identify major opportunities for effective and sustainable visitor economy growth for the region. The findings of this deep consultation resulted in the development of the 2019-2024 Clare Valley Tourism Region […]

Clare Valley – Breathe It In Campaign

Breathe It In’ is a collaborative project co-funded by Regional Development Australia Yorke and Mid North through the South Australian Tourism Commission regional marketing funds, the Clare Valley Wine & Grape Association and the Clare & Gilbert Valleys Council., to showcase the Clare Valley as a destination to relax, escape from the daily grind, and […]