Clare Valley Tourism

Jordan Martin
Regional Tourism Manager – Clare Valley
Send her an email
0412 986 071

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clare valley breathe it in

Regional Development Australia (RDA) Yorke and Mid North coordinate industry-based tourism initiatives for the region. With funding support from the South Australian Tourism Commission and local councils, we employ a regional tourism manager.

The Clare Valley Tourism Region encompasses the Clare and Gilbert Valleys Council, Regional Council of Goyder, Wakefield Regional Council and Adelaide Plains Council, and can be broken into three distinct regions.


The valley that gives the region its name – as well as its most famous export – runs just 30 kilometres from Auburn in the south to Armagh in the north. A convenient hour and a half drive from Adelaide, the region is compact and beautiful.



The region extends from the wheat country of Tarlee and Eudunda, 130 kilometres north into the wide, direr expanses of the Mid-North culminating in Terowie. Expect dramatic landscapes, surprising stories and the remarkable town of Burra, Australia’s earliest, largest and best-reserved 19th-century mining town.



From the food bowl of Adelaide to the gulf waters of Port Wakefield to the nation’s most accessible pink salt lake – the Gulf + Plains Country is a surprise package waiting to be explored. The region runs 120 kilometres north from Two Wells to Brinkworth.

Industry Resources:

Industry Resources & Initiatives:

List your business on ATDW

The Australian Tourism Data Warehouse (ATDW) is a nationwide platform for tourism operators to list their businesses and events. In South Australia, listing your business or event on ATDW is FREE. This information can then be distributed to various websites such as and You can sign up here:

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Tourism Fundamentals in Clare

On Monday we, along with Tourism Industry Council South Australia – TICSA, the South Australian Tourism Commission and the Australian Tourism Export Council hosted a Tourism Fundamentals event in Clare. A workshop was held focusing on designing better customer service experiences in tourism followed by a networking event which allowed people

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Clare Small Business Workshops

On Monday we held two Small Business Workshops in Clare. The first workshop had 10 participants who learnt how to use Rezdy to get their event, experience or tour online bookable with Clare Valley Tourism. The second workshop had 19 participants who learnt about how to use AI, effective HR

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Media Release: Support Program Launched for Clare Valley Tourism Operators

Support Program Launched for Clare Valley Tourism Operators January 2024 Tourism operators in the Clare Valley tourism region have the opportunity to grow and improve their business thanks to an exciting new tourism accelerator program being delivered in the region. The collaborative project between Regional Development Australia Yorke and Mid

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Clare Valley Brand

The Clare Valley is one of Australia’s premier wine regions, boasting wines of both elegance and power. Food and dining options range from high-end ‘hatted’ and nationally awarded restaurants to providores, winery kitchens, authentic wood-oven pizza and gourmet picnicking overlooking the vines. Experience living history in Mintaro and Burra, or

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Destination Management and Marketing Plan

In 2019, Tourism eSchool (now The Tourism Collective) established a Destination Situation Analysis which involved consultation with all levels of industry, Government and community to identify major opportunities for effective and sustainable visitor economy growth for the region. The findings of this deep consultation resulted in the development of the

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Clare Valley – Breathe It In Campaign

Breathe It In’ is a collaborative project co-funded by Regional Development Australia Yorke and Mid North through the South Australian Tourism Commission regional marketing funds, the Clare Valley Wine & Grape Association and the Clare & Gilbert Valleys Council., to showcase the Clare Valley as a destination to relax, escape

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