Clare Valley Brand

The Clare Valley is one of Australia’s premier wine regions, boasting wines of both elegance and power.

Food and dining options range from high-end ‘hatted’ and nationally awarded restaurants to providores, winery kitchens, authentic wood-oven pizza and gourmet picnicking overlooking the vines.

Experience living history in Mintaro and Burra, or soak up art and culture in Riverton. Stay on a working sheep station, or travel to the edge of the outback.

No other region offers such a mix of dining, wine, history, culture, relaxation, adventure and a tapestry of landscapes quite like Clare Valley.

It is the quintessential Australian experience.

The region is authentic, welcoming, unpretentious, humble, innovative and pristine.

This personality will be evident in the way stories are told and dressed, and the way people charged with representing the region behave.

We are:

  • The welcoming smile at the local pub
  • The informative conversation that started with a wine tasting
  • The retired engineer servicing the mini-railway
  • The farming family welcoming overnight visitors to their home
  • The grower nurturing our un-spoilt land to grow pristine quality grapes
  • The volunteer working on our agricultural shows
  • The passionate local creating a cutting-edge network of scenic trails
  • The tree-changer wanting to share their story
  • The chef foraging for local produce
  • The long-term resident whose family history is intertwined with the roots of the region

Distance has traditionally been an obstacle to visitation and tourism. Clare Valley has been seen as just a little too far for a day trip.

Let’s turn that negative into a positive.

The distance means tourists will need to stay a while. They can relax, unwind, soak it up and Breathe It In,  a statement that works across experiences in both a literal and metaphorical manner.

  • The wine lover literally breathes in the wine
  • The visitor to Mintaro metaphorically breathes in the history
  • The trail walker breathes in the purest country air
  • The adventure breathes in the incredible scenery.


The Clare Valley Brand was launched in 2017. The South Australian Tourism Commission (SATC) and Regional Development Australia Yorke and Mid North (RDAYMN) developed the new brand for the Clare Valley Tourism Region which was endorsed by the Clare Valley Alliance (Regional Council of Goyder, Clare and Gilbert Valley Council, Clare Valley Winemakers Association, Clare Valley Grape growers, Mid North Visual and Performing Arts Association, Clare Valley Wine, Food and Tourism Centre and the Clare Valley Cuisine).

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