Jordan Martin
Regional Tourism Manager
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0412 986 071
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clare valley breathe it in
Regional Development Australia (RDA) Yorke and Mid North coordinate industry-based tourism initiatives for the region. With funding support from the South Australian Tourism Commission and local councils, we employ a regional tourism manager.
The Clare Valley Tourism Region encompasses the Clare and Gilbert Valleys Council, Regional Council of Goyder, Wakefield Regional Council and Adelaide Plains Council, and can be broken into three distinct regions.
WINE REGION
The valley that gives the region its name – as well as its most famous export – runs just 30 kilometres from Auburn in the south to Armagh in the north. A convenient hour and a half drive from Adelaide, the region is compact and beautiful.
PIONEER COUNTRY
The region extends from the wheat country of Tarlee and Eudunda, 130 kilometres north into the wide, direr expanses of the Mid-North culminating in Terowie. Expect dramatic landscapes, surprising stories and the remarkable town of Burra, Australia’s earliest, largest and best-reserved 19th-century mining town.
GULF + PLAINS
From the food bowl of Adelaide to the gulf waters of Port Wakefield to the nation’s most accessible pink salt lake – the Gulf + Plains Country is a surprise package waiting to be explored. The region runs 120 kilometres north from Two Wells to Brinkworth.
Industry Resources:
Industry Resources & Initiatives:
Have your say on the future of tourism in the Clare Valley and Southern Flinders
The South Australian Tourism Commission in partnership with RDA Yorke and Mid North (as the Regional Tourism Organisation for the Clare Valley and Southern Flinders Ranges) are developing a Destination Management Plan (DMP) for the regions, which will align with the refreshed South Australian Visitor Economy Sector Plan 2030, due
List your business on ATDW
The Australian Tourism Data Warehouse (ATDW) is a nationwide platform for tourism operators to list their businesses and events. In South Australia, listing your business or event on ATDW is FREE. This information can then be distributed to various websites such as clarevalley.com.au and southaustralia.com. You can sign up here:
Tourism Fundamentals in Clare
On Monday we, along with Tourism Industry Council South Australia – TICSA, the South Australian Tourism Commission and the Australian Tourism Export Council hosted a Tourism Fundamentals event in Clare. A workshop was held focusing on designing better customer service experiences in tourism followed by a networking event which allowed people
Tourism Fundamentals: Understanding your Tourism Bodies, Networking and 2024 Clare Valley Visitor Guide Launch
RDA Yorke and Mid North, Tourism Industry Council South Australia – TICSA, the South Australian Tourism Commission and the Australian Tourism Export Council will be hosting a Tourism Fundamentals event in March. Connect with your tourism peers, receive industry updates and raise a glass to the opportunities ahead. HWR
Clare Small Business Workshops
On Monday we held two Small Business Workshops in Clare. The first workshop had 10 participants who learnt how to use Rezdy to get their event, experience or tour online bookable with Clare Valley Tourism. The second workshop had 19 participants who learnt about how to use AI, effective HR
Media Release: Support Program Launched for Clare Valley Tourism Operators
Support Program Launched for Clare Valley Tourism Operators January 2024 Tourism operators in the Clare Valley tourism region have the opportunity to grow and improve their business thanks to an exciting new tourism accelerator program being delivered in the region. The collaborative project between Regional Development Australia Yorke and Mid
Clare Valley Brand
The Clare Valley is one of Australia’s premier wine regions, boasting wines of both elegance and power. Food and dining options range from high-end ‘hatted’ and nationally awarded restaurants to providores, winery kitchens, authentic wood-oven pizza and gourmet picnicking overlooking the vines. Experience living history in Mintaro and Burra, or
Destination Management and Marketing Plan
In 2019, Tourism eSchool (now The Tourism Collective) established a Destination Situation Analysis which involved consultation with all levels of industry, Government and community to identify major opportunities for effective and sustainable visitor economy growth for the region. The findings of this deep consultation resulted in the development of the
Clare Valley – Breathe It In Campaign
Breathe It In’ is a collaborative project co-funded by Regional Development Australia Yorke and Mid North through the South Australian Tourism Commission regional marketing funds, the Clare Valley Wine & Grape Association and the Clare & Gilbert Valleys Council., to showcase the Clare Valley as a destination to relax, escape
